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Advertising Age - Digital

Marketers Push for Mobile Tuesday as the New Black FridayToday

NEW YORK (AdAge.com) -- Black friday and Cyber Monday have become retail mainstays, but Mobile Tuesday? Recent economic woes have eliminated many marketers' ability to invest in emerging media. Still, aggressive mobile-marketing firms and major retailers are introducing programs meant to entice wary consumers this holiday season. One such program is the attempt to create yet another shopping holiday, Mobile Tuesday.

A Maturing Google Buckles Down and Searches for Cost SavingsToday

NEW YORK (AdAge) -- The recession is reverberating even in the freewheeling halls of the Googleplex. Proving that even the search giant isn't immune from the vagaries of the economy, Google is cutting its 10,000-strong contract staff, nixing some new products that won't pay back in the near term and aggressively trying to squeeze more out of existing revenue streams.

Five Years From Now, Media Will Be Totally IntangibleToday

I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print but all tangible forms of media -- newspapers, magazines, books, DVDs, boxed software and video games.

Widgets Are Made for Marketing, So Why Aren't More Advertisers Using Them?Today

Wanna get away from the Old Model? Look no further than widgets, the mini software applications downloadable to browsers, desktops, social-networking pages, home pages and mobile phones.

E-Commerce Craters in NovemberNovember 25

NEW YORK (AdAge.com) -- Forget the notion that high gas prices and free shipping will be a boon for web retailers. ComScore found consumer web spending dropped 4% so far in November versus the same period last year -- the first time e-commerce figures have shown a year-to-year drop.