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Tip: “Get Offline. Do Your Work!”Today

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Forget Viral Marketing. It is all about Reverberating Marketing!Today

Photo credit: Leigh D. Stark

I never liked the term Viral Marketing. It just sounds like bad karma. Viruses are associated with diseases and death. Do you want to associate your product or service with that?

It also sounds too easy. All these marketeers being asked for, or offering, a quick ‘Viral Campaign’ by clients. That is like asking for a quick number one music hit or a quick successful start-up. Wishing for it doesn’t make it so.

Anyway. I have found a better word: Reverberate

Reverberating, according to my dictionary, means: To resound in a succession of echoes; reecho

I like that! This is exactly what a good marketing campaign does. It reverberates through the blogosphere, on Twitter and offline. With every reecho of your message a new echo is born. You can hear the whispering bouncing off the walls in dark alleys. Your message, reverberating from individual to individual. Constantly changing in form, just like a real echo. The underlying message, the concept, always strong and carrying your echo, but maturing as it passes along.

Just like an echo your marketing campaign will die out, eventually. That isn’t bad. It will be replace

The Microsoft BMW Product Navigator ConspiracyToday

Microsoft spends a lot of money on innovation but we rarely see those innovations implemented in the real world. So I was pleased to hear that BMW was announcing to be the first car manufacturer worldwide using Microsoft Surface. I expected the new BMW to have a Microsoft Surface dashboard. Or even more exciting, a Microsoft Surface windshield!

But no. They only use the Microsoft Surface thing to let people choose the color, options and interior of their new BMWs in their stores. Yawn.

Or maybe I’m wrong and this is really exciting for BMW buyers. Instead of trying to talk a few thousand of the price of that new car they will be so transfixed on that screen that they will simply order the most expensive edition of their new BWM. Cool.

Maybe I’m just paranoid but could this whole video be fake? You tell me: at the 0:17 mark you see the guy from BMW clearly pinching a photo. The photo doesn’t shrink but looks like it is picked up. He pinches again and suddenly the image grows enormously. Very different behavior from what you’d expect from a regular old pinch. Right? Could it be they sorta faked this orgasm video? Including the happy ‘normal’ people at the end? You tell me!

Matt Groening’s The Simpsons makes fun of (M)AppleToday

It’s not too hard to create a satire about a group with million of members that gets all hysteric about shiny little objects. The writers of The Simpsons prove how easy it actually is. Last night’s broadcast in the US contained six minutes of pure Apple - or should I say Mapple? - mockery.

Check out the videos behind the click before Fox finds out or read the report on Engadget.

Google moves towards 100% search engine shareToday

Check out this graph by Hitwise based on a sample of 10 million U.S. based Internet users. In 12 months Google gained 7,21% of search traffic. The other search engines lost a combined (Yahoo -3,91%, MSN -2,02%, Ask -1,23%) 7,16% which means that Google is growing faster than other search engines are shrinking.

So how big will Google get? If they keep growing like this they will reach 100% market share within 4 years. Will that happen? Or can we expect Google to make a strategic investment in Yahoo & Ask just to keep the competition alive and avoid becoming a monopoly.

That seems unlikely but it is what Microsoft did in 1997 by investing $150 million into Apple. Or will Google be the Altavista of this century and will we see an alternative search solution take its place? I think we all agree that Google advertising business is too big and mighty to be easily replaced. But search? How hard could it be to come up with a better solution? 

Found at Hitwise via