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Just Another Day at the Office: Marketing, Social Media, Daily Life and Humour

How to Write Winning Subject Titles For Email Marketing (Part I - Length)November 23

Are you one of those guilty of creating your subject titles at the last moment? Think twice if you are, because subject title is easily one of the most important parts of your message.

Those who know its importance are quick to ask for “the best way” or some “sure win” formula, and then follow it like it’s Word of God. Wrong! Rather, it’s more a Work of Art.

While there are guidelines that you can follow, there is no magic formula or template in creating winning subject titles that will guarantee you a higher response rate.

Just like a work of art, one size does NOT fit all.

But what we can do as Marketers is to understand the factors that contribute to a winning subject title, and then put them into practice, with constant testing and improvements.

 

Subject Title Length

In general, the shorter the better, according to Email Marketing Metrics Report.  (See pages 11-14). Findings show that shorter subject lines result in dramatically higher open and click rates.

I Didn’t Win Michael Stelzner’s Weekend Fun ContestNovember 22

Hey, at least I was a runner up!

My runner up winning caption for Michael Stelzner’s Weekend Fun: Write Caption For This Image is…

Happiness is a choice. So choose to be happy!

Thanks Michael!

Michael runs this as a regular weekend fun contest, and I’m really impress by his readers’ creativity. Read their comments. Wow!

Michael’s contest is a reminder of the importance of writing subject titles. I’ll be blogging about this in my next entry.

Wordless Halloween: Which Witch is Witch?October 30

Are online press releases really effective for lead generation?October 27

I was reading Michael Stelzner’s New B2B Study Shows White Paper Importance, where press releases ranked 2nd in online content effectiveness for lead generation, according to findings from MarketingProfs.

Looking at the comments he got (apart from the big question mark about newsletters being the 1st), another question remains: How do press release generate leads?

My neurons instantly reacted… “Ask David Meerman Scott!”

According to his book titled The New Rules of Marketing & PR, press releases in a web world suggest that Marketers can reach buyers directly, and the primary audience is no longer a handful of journalists. Online press releases are now a direct-to-consumer medium.

He suggests tips to optimise press releases for search and quotes WebEx’s press release at the top of Google search results.

Some tips that Dav

Personalised Efforts Seen @ Marketers’ Marketplace (Oct 2008)October 15

Last week, Marketers’ Marketplace hosted by The Direct Marketing Association of Singapore (DMAS) seemed like a regular networking event - Free flow of drinks, finger food, keynote speeches, and a room full of marketers networking with each other. But this seemingly humble event has scored a glowing review for their personlisation department, at least with me. Here’s why:

Item 1. Name magnets
This magnet was NOT suppose to read ‘WELCOME’, it should have my name ‘JASMINE’ (instead of ‘WELCOME’) printed in it. It was unfortunate that I had registered to attend only a day before the actual event, so it was too late to get my name printed on it. Oh well.

Item 2. Photos of you
Throughout the event, a photographer went around snapping photos for groups of people. The photos were then projected on screen minutes after they were being taken. The organisers then went around identifying people among the masses and personally handed pocket size photos of you. View photo gallery.