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The Social Network Movie TrailerJuly 28

The Social Network is an upcoming 2010 drama film directed by David Fincher about the founding of Facebook, I saw the trailer for it yesterday at the Cinemas and it reminded me a little of The Pirates of Silicon Valley Movie (1999), a film about Bill Gates and Steve Jobs.

Anyhow The Social Network film features an ensemble cast which consists of Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Rashida Jones, Max Minghella, Rooney Mara, Malese Jow, and Joseph Mazzello.

The film was written by Aaron Sorkin and adapted from Ben Mezrich’s 2009 book The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal. The film is distributed by Columbia Pictures and is set for an October 1, 2010 release. None of the Facebook staff, including founder Mark Zuckerberg, will be involved with the project. One of the co-founders, Eduardo Saverin, was a consultant for Mezrich’s book.

Here’s a trailer for The Social Network Movie:

Amazon Embraces Facebook Recommendation FeatureJuly 28


 Despite being a pioneer in user recommendations and its overall leadership in the online shopping sector, Amazon has been slow to embrace social shopping. But a new feature launched yesterday allows Amazon shoppers who connect their Facebook account to Amazon to get recommendations from their Facebook friends on what to buy.

 Numerous studies have shown that a friend's recommendations have the most weight with shoppers, and the Amazon Facebook connection places the users friends right inside the buying cycle. Shoppers who connect their accounts can:

  • Discover Amazon recommendations for music, movies and more based on Facebook Favorites and Likes.
  • See upcoming birthdays and find your Facebook friends' Amazon Wish Lists more easily.
  • Get gift suggestions for your friends based on their Facebook Favorites and Likes.
  • Explore your friends' Favorites and see who has similar interests.

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Discovery Network Utilizing Social Media For New ShowJuly 27

I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic if one were ever to occur. At the time I was in college at Emory in Atlanta right next door to the CDC and the film's storyline about the Ebola virus escaping felt very close to home. Tonight at 10pm the Discovery Channel is debuting a new show that will explore this idea of a global pandemic in an interesting new way. The show, called The Colony will take 7 volunteers and drop them into a condemned town without food or water. They are told there has been a biological disaster and are challenged to survive.

The show's premise itself is interesting, but what adds to the intrigue of the entire program is that they are pursuing a very smart strategy to let anyone take part in this social experiment by signing up for an online simulation of a global pandemic, that uses your own Facebook friends as characters in the "unfolding drama of the survival of humanity." This technique of using your real friends as the backdrop for a fictional experience created online is something that has been growing in use through efforts such as the popular "Elf Yourself" holiday greeting card campaigns last holiday season.

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  As this virtual experience around The Colony unfolds, it will be interesting to watch how it adds a real dimension to viewers of the show and (hopefully) synchronizes the experience so what is happening in your virtual version of The Colony mirrors what is happening in the show. The virtual experience so far has a combination of fake updates from your friend networks intermixed custom videos that seem to have been created to support the show from people like Cali Lewis. If this part of the social experiment works to engage viewers, we will likely see more networks and programs in the fall using this fictional virtual experience as a way to engage their most passionate fans. Assuming we all survive, of course.



iPhone 4 Releasing To 17 More Countries This WeekJuly 27

Waiting for iPhone 4? you may be in luck if you happen to be in one of the following countries… Beginning this Friday, customers can purchase iPhone 4 in Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, Spain, Sweden and Switzerland. iPhone 4 will be available for purchase through Apple’s retail and online stores and Appler Authorized Resellers.

iPhone 4 is currently available in France, Germany, Japan, the UK and the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model. See more HERE

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Google Maps Being Featured On Virgin FlightsJuly 27

The Red Touch-Screen Entertainment Platform Upgrades Include an Open Tab Service, Next Gen Google Maps and the First-Ever Digital In-Flight Shopping Platform. With this latest upgrade, travelers access to a host of new amenities, including next generation, enhanced terrain view Google Maps, an open tab service for the airline’s one-of-a-kind on-demand menu and the first ever seatback in-flight digital shopping platform.

Travelers on Virgin America flights this month will also see a host of new amenities and added features including these Google Maps upgrades: Virgin America’s previous Google Maps platform led the industry with interactive maps with multiple levels of zoom.  The enhanced system will feature terrain view maps with fresher images and eight levels of zoom functionality, so travelers can see the actual topography over which they are flying.

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