Toluu : Social by Design

Social by Design

thoughts on social software, design thinking, and business innovation, by John Kembel

Webcast: Fueling Routine Innovation with an Online Customer CommunitySeptember 15

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Please join us this Wednesday (Sep 17th) for our first webcast on Customer Communities -- presented by the American Marketing Association. I'll be talking with Ryan Martens, Founder and CTO of Rally Software, and we'll be talking AgileCommons.org, Rally's award-winning community. Details (abstract & link to register) are below.

Webcast Abstract:

Join this webcast to learn how to use a company-sponsored online community to drive your business by making customers the center of your enterprise. Hear from Rally Software, a high-tech company that implemented an online community to interact with customers and gather input that allows them to rapidly deliver the products and services their customers truly need. Rally, the leader in agile development tools, created a Groundswell award-winning community called Agile Commons that’s now the largest online community dedicated to advancing Agile software. Data from the community has guided the development of nearly half of Rally’s recently released featu

Interview with Serena's CMO Rene Bonvanie (1 Comment)August 29

blog entry by John Kembel

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HiveLive + BusinessWeek: Innovation of the Week PodcastAugust 21

blog entry by John Kembel

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Helen Walters, Editor of Innovation and Design at BusinessWeek.com, hosts a great podcast series: Innovation of the Week. As part of this series, we had the opportunity to speak with Helen about communities + innovation. Here's her summary of the podcast:

Conducting Quality Conversations: Tips on Managing Social Networks
As the momentum around social networks for business continues to grow, how can executives know what's appropriate and what systems to implement within their own enterprise? Social networks expert John Kembel offers a few ways of thinking about the issue.

Listen in (direct to mp3). Look forward to your comments.

HiveLive's AlwaysOn presentation available onlineAugust 20

blog entry by John Kembel

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I mentioned earlier how we were preparing for AlwaysOn, and I promised to post the resulting presentation. Though I put links up on twitter, I just realized that I had yet to post here that HiveLive's AlwaysOn presentation is now available online. So here you go, two options to watch:

Here's the presentation as delivered on stage, recorded live by AlwaysOn
Also, here's another version on YouTube that we re-recorded to include the first couple slides

Would love to hear your thoughts and feedback.

Community + Innovation: Agile CommonsAugust 12

blog entry by John Kembel

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Nothing explains the power of community to drive innovation better than customer stories. At the recent AlwaysOn Summit at Stanford, I shared a couple of customer stories to demonstrate how communities can be used to co-design products, crowd-source insights, provide peer-to-peer care, fuel word-of-mouth marketing, and even bring entirely new products to market. I'd like to share the details of one of the stories here:

Rally Software, the leader in agile development tools, is using community to collaborate with its customers and drive product design. Using HiveLive's LiveConnect Platform, Rally has created a Groundswell award-winning community called Agile Commons. It is now the largest online community dedicated to advancing Agile software development practices. In this community, Rally customers, product managers, and industry experts interact and fuel Rally's innovation process. Here's a brief description of how their community works (note that you have to be an AC member or R