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Eyes & Ears On Social Media

Links For The Week: 30th NovemberNovember 30

If you usually skip weekly link section (published Sunday night/Monday morning, depending which part of the world you’re in), don’t skip it this week because there are two great research pieces, two blog posts and *gasp* one semi-mainstream media post this week. All great reads.

Community Management
Online Communities: Establishing A Community’s Culture - As empirical as research can be when it comes to stuff like “community” and “culture”. A must-read for those involved in community management, or thinking about entering it.

Gamer Demographics Research
Very interesting findings about Target Audiences For Online Game Advertising. Among others:

THE INTERNET AS A DOMINANT FACTOR IN YOUNG MEN’S LIFE:

* 69% say they can’t live without the Internet, versus just 31% for television

* 40% use the Internet for more than 22 hours a week

* 36% say they can’t live without the Internet for socializing

* 33% say they can’t live without online entertainment

GAMERS AS CONSUMERS

* The average gaming household income ($79,000) is notably higher than that of non-gaming households ($54,000).

* Gamers are willing to pay extra for the latest and greatest:

Support “Social Media & PR Across Asia” Wiki For The 2008 Edublog AwardsNovember 30

I’d like to join Prof. Michael Netzley and Mark to echo my support for Amelia’s nomination of the Social Media & PR Across Asia wiki for the 2008 Edublog Awards. It’s submitted for the Best Educational Wiki

I think our wiki is deserving of a nomination (and a win) because it is the epitome of crowdsourcing and collaboration, the very things that inspired wikis. It’s been maintained for over a year by over 100 students, but not by their efforts alone. We’ve reached out to the prominent figures all over Asia to get their input and integrate it into a comprehensive wiki for anyone to find out more about different social media usages across Asia. I daresay it is the most comprehensive resource for anyone looking to get a quick primer on social media in Asia.

Coming here to Canada for exchange, I’ve met people from all over Asia - Hong Kong, Taiwan, Thailand, Malaysia, China, etc - and it’s amazing to see that our collective research really does mirror what actually goes on in their lives.

If you’ve seen or use

State Of Social Media In EducationNovember 27

Tonight wrapped up my Film 240 class here at Queen’s University called “Media & Popular Culture”. One question asked was “Do you use RSS?” and the poll came to about 15% saying yes (which is not far off from the recent 11% RSS adoption rate that was researched). [No, I didn't count hands raised. The poll was done using electronic clickers so the percentages are shown instantaneously on screen.]

On the Twitter front, something like 25 out of 101 students interviewed by Hack College indicated they know what Twitter is, but of those 25, a subset did not know the exact function of Twitter. Check out the video:

I Want Sandy BackNovember 26

I Want Sandy Back

I just found out that I Want Sandy is going to go offline from December 8th and it’s really depressing news. I’ve just gotten used to emailing “her” and getting prompt reminders when I need to get things done, and when I’ve shared the service with people like Chloe, they’re always impressed with Sandy’s ability to understand emails and convert them to appropriate email reminders.

A few thoughts right now:

1) This is a reminder of how, maybe, we shouldn’t place too much trust in the “cloud”. I have reminders with Sandy going till mid 2009, stuff that I thought I could trust to be off my mind until I needed to think about them in 2009, and now I can’t rely on that anymore.

2) It’s been echoed a bit in the comments on the news post, but although not officially mentioned, the CEO of I Want Sandy is working for Twitter now. Given Twitter’s a) unreliability, b) removal of text messaging for everyone outside of North America and Europe, the rest of us are probably not going to enjoy I Want Sandy, even if she was relaunc

Links For The Week: 23rd NovemberNovember 23

Twitter
If you’re still using Twitter, Louis Gray has 15 Tools For Your Twitter Toolbox which you might want to check out.

Social Media
How To Be The Social Media Champion At Your Office by Jason Falls. Many of us are graduating this year if not next, it might be time to think seriously about bringing such a change to our offices.

Collaboration
And speaking of offices, EtherPad is a tool that allows you to collaborate on text documents in real time. I was pretty blown away by the screencast, you should give it a view. I’m looking forward to using this on future projects!

Recessionary Marketing
Do Not Kill Off Marketing During A Recession is the call by Hutch Carpenter. Most of us in marketing (unlike the CEOs) know this, and I’ve read that there is statistical data to show that it’s a bad idea. Try Hutch’s little cartoon for a more intuitive feel.

Generation Y/Millennials/Digital Natives