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- Google analytics for SEO part IIIDecember 1
- Content engagement analysis with Advanced Segments This time out we’re going to look at using some more advanced segments and custom reporting for Google Analytics and SEO. More specifically, we’re going to look at our content and how it is performing from an (organic) search perspective. So far we looked at; Search traffic analysis (http://www.huomah.com/Conversions/Web-Analytics/Google-Analytics-tips-for-SEO.html) and Keyword effectiveness analysis (http://www.huomah.com/Conversions/Web-Analytics/Google-Analytics-for-SEO-part-II-.html) While those trails contained plenty of primary indicators, we can get some deeper insight to potential points of interest by looking at the content of the site and related search data.
- Google Search WikiNovember 20
- Wiki or prelude to social search? Don’t like those search results Google is giving you? Change them… In an interesting twist the folks at Google have let the cat out of the bag with a feature that graduated from Google labs some dubbed 'Social Search' - a system where users can annotate, save and re-organize a given query space. Google is rolling out the 'Search Wiki' service starting today and the product manager hopes will “(give) a user more control over their search results”. Google Talk Now, this is only going to be for people that are actively logged in to their Google accounts and is a deeper level of personalization that we’ve ½ been expecting for some time now – but what will the spammers make of it? Google’s Marissa Mayer was quoted as saying that it won’t affect...
- Google Analytics for SEO part IINovember 18
- Keyword anaysis with Advanced segments and custom reporting In the first part on Google Analytics for SEO we looked at advanced segmentation and custom reporting for search traffic analysis (http://www.huomah.com/Conversions/Web-Analytics/Google-Analytics-tips-for-SEO.html). This time around we’re going to look at different metrics and key indicators for keywords and phrases that are being used to reach your site. What’s important with this is that we’re looking to adapt our SEO programs by better understanding how various keywords/phrases are performing. Before we get going, it should once again be stressed, be creative. These are but some examples to start you down the path of crafting approaches that best work your situation.
- Google Analytics tips for SEONovember 12
- Playing with advanced segments and custom reporting Recently the folks at Google Analytics (https://www.google.com/analytics) rolled out some new features in the form of Advanced Segmentation and Custom Reporting (http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html). It is still in beta and being released to accounts over the last few weeks; yours truly just got access last week – so let’s look at some potential metrics and reporting that we can do in line with our SEO programs. Three of the main areas we look at are; Search traffic – how much traffic are search engines sending, growth rates and conversions Keywords – which terms are bringing the most traffic and affecting conversions Content performance – which content items are performing the best and search traffic growth.
- Miss me? Of course you didNovember 12
- Miss me? Of course you did Follow the trail - In case you haven't been paying attention, like I know U are... ahem... here's a few posts I've put up this week; Collective Thoughts - for those writers and content generators among you, a litle guide to thinking outside the box with; Researching blog posts with Buzz monitoring (http://collective-thoughts.com/2008/11/12/research-your-posts-with-buzz-monitoring/) UserNameCheck - and in a new switch, posted on the SR internet marketing blog - where my pal Samir (http://leftthebox.com/) is now going to be helping with - in a post; UserNameCheck a very cool tool (http://internetmarketing.site-reference.com/2008/11/11/user-name-check-%e2%80%93-a-very-cool-tool/)... As for the trail, working on the new Google Analytics segmentation and will have a post on Analytics for SEO up tomorrow if I get it finished ;0) - likely at least a 3 part series for that... I hope your week is going well, kind of spotty here...sigh... Peace...!