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joeymarburger

Media. Design. Web. Music. Fun.

Social networking: The new TiVoAugust 5

It seems the biggest problem of Web 2.0 profits is just that… Profits.

In the latest issue of Technology Review, there is an article that you should read: Social Networking is not a business

What I gained from the article is the idea that ads on sites such as Facebook don’t attract the “clicks” that corporations are looking for. And with all of the ad blockers, short attention spans, etc., those clicks probably aren’t coming.

Television had this same problem when TiVo came out. “Oh crap! People can fast forward through commercials! We’re doomed.” Not so much.

My philosophy is the old saying “If you build it they will come.” If you have a great ad on the site, something non-intrusive, something creative, the clicks will come. I’ve actually gone back on TiVo and watched commercials because they are good. Bizarre? No. Attention grabbing.

Viral marketing is king online but so is content. The phrase “content is king” applies everywhere. If you have a well-built ad with great content that attracts the user you will see those clicks. And no, I’m not talking about a leaderboard with a gopher s

New photo blogJuly 30

New photo blog: http://joeyphotos.wordpress.com

Posting mobile photos from the iPhone.

iPhone update: Mobile bloggingJuly 29

Got the iPhone wordpress app going. Time to start mobile blogging. Yay! More pointless chatter…and dog photos. We’re lounging today.

Why the posting shortage? Brewing!July 14

I’m happy to announce I have enter the realm of homebrewing.

Three weeks in. Three beers going. I started with an extract IPA and a wheat. I brewed my first all grain batch today. Bottled the IPA on Sunday and did a little pretasting today. It’s surprisingly good.

The wheat is going in the bottles tomorrow. It’s a Bavarian wheat with blueberries, blackberries and sage. Did some pretasting on that… Wow! Could be a winner.

But, the real rock star is coming up… Stout. I did an all grain batch with some special ingredients. I won’t divulge the recipe yet though. And yes, I will post pictures very soon. My brewing rig is growing by the day.

What an awesome hobby! Check back soon for updates and recipes. The blog is going to turn into my brew log for a bit.

Newspapers: Youth Flight and the IndustryJune 3

Pretty much everyone knows newspapers are struggling. The topic was even featured in a Simpsons’ episode. But one thing I haven’t heard much about in the ways of struggling media is the problem of staffing.

Newspapers, and other media, are undoubtedly dealing with the fact that readership is declining. Older readers, in blunt terms, are dying off and younger readers just aren’t that interested. So what has been done? Online. Well, most older readers don’t want anything to do with the Web and most younger readers prefer sites such as YouTube and Digg not their local newspaper’s site. That’s another topic though. What I’m getting at here is that this mirrors the one thing that could be the spear in the side of the newspaper industry: employees.

I was talking with a friend’s father the other day and he said something about our generation, mainly referring to his son who is not in the newspaper industry. He said, “Your generation doesn’t want an entry-level job. You all just want to be CEOs.” I think he meant this in a somewhat negative and somewhat positive way. He seemed to be saying that it’s great a lot of the youth in my generation are motivated but it’s also a problem that we’re impatient with a low threshold of boredom when it comes to work and jobs.

I know I am a rare breed. As a youngin’, I love newspapers. Both print and online. But what I’ve been noticing lately, take the Washington Posts recent round of “buy ou