| Laurel Papworth -Social Networks |
Online Communities & Social Networks are changing the way our society interacts, at a local, Australian & global level. Participatory journalism & user generated content provide us with the mechanism to observe, record & dissect the changes. Marketing & P.R. are changing. Interesting times bring interesting discussions - the DIALOGUE is the CONTENT!
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- Australia: Kellogg vs CustomersToday
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Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent's Jury main page (the Fame and Shame awards is a PDF - don't want to do that to you :) )
Australia: social network and peer to peer activist group online for parents.Kellogg slams Parents Jury
MELBOURNE: Kellogg has today slammed The Parents Jury as being out of touch after the group of parents branded the marketer a liar.
The Parents Jury named Kellogg’s LCM Zebra Spots bars as the most misleading junk food ad on TV to target children. The ad was awarded the Smoke and Mirrors Award at today’s fourth annual Parents Jury Children’s Food Marketing Fame and Shame Awards.
Nicole Horton, spokeswoman for The Parents Jury, said the awards were a way for parents to fight back.
“We’re naming and shaming food companies for irresponsibly marketing their products to children with a complete disregard for potential health implications,” Horton said. (more from
- Cartoon: Define WorkaholicYesterday
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It's tempting to fill up my bloggy with funnies and other people's content. *lazy* I wonder if readership would go down... or up?Insert something witty and insightful here.
From ReadWriteWebTags: humor, humour, facebook, readwriteweb, noise to signal, cartoon, Rob Cottingam - Picture: Citizen JournalismYesterday
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I'm a bad bad blogger - it's been nearly a week since my last confession. Errr, blog post. A picture of Citizen Journalism:
Note: 2,062 Diggs brought in 85,000 views. Confirming that a very small percentage bother to vote, though many, many click through.
- Twitter Agency - crowd sourced consultancyOctober 2
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I presented at a breakfast for PRIA this morning and when I got back, I saw this message from AdNews:
the best strategic talent and achieves excellent value for its media spend.” and it occurred to me - what if Australia's best strategic talent were hangin' out on Twitter, havin' a rare ol' time? And what if their combined reach was more powerful than heritage media (radio, tv, print ads, street furniture, and drinkies for media types)?Vodafone confirms $30m media pitch
SYDNEY: Vodafone last night (1 October) confirmed it was pitching its Australian media planning and buying account, which was reported by AdNews in July.
In a statement, Vodafone said: “Vodafone periodically reviews its marketing agency rosters in all markets to ensure that it retains
So, without really thinking it through, I posted up on Twitter an idea - The Twitter Agency :
..the response was interesting. To put it midly, those on Twitter thought we should split that $30 mill up betwee
- Super Rich: more online, less TVSeptember 30
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Who knew?
I have only two things to say: one is that I am clearly living the lifeAffluent Americans with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9. Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5.
Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing.
Barron’s, The Wall Street Journal, National Geographic, Cooking Light, Time and Sports Illustrated are among the publications that have the highest per-issue audiences among the affluent. (read more here)
