Laurel Papworth -Social Networks

Social Network and Online Community strategy by Laurel Papworth aka SilkCharm

5 steps to a social media marketing campaignYesterday

This is for a presentation I gave as a seminar on Thursday. We (Gary Hayes from LAMP and I) structured Thursday for speakers to 50 people on their social media marketing campaigns. On Friday, I ran a one-day hands-on computer course on how to do a social media marketing campaign. Both days were run through the Australian Film Television and Radio School (AFTRS) LAMP program.

Social Media Marketing Campaign View more documents from Laurel Papworth.

I started with explaining the structure of connecting to social networks and then pointed out that campaigns are just one – but crucial – feature of engaging with online communities. Both my 30 min talk and the one-day workshop are based on this cycle in a campaign: 

Diagram Social Media Marketing Campaign

Heritage Hartigan attacks everyday Australian readersJuly 1

John Hartigan, chief of News Corp Australian office went on the attack today. It might be just me, but the whole thing reeks of the newspaper ship sinking and an angry captain not making any sense. From Duncan Riley’s The Inquisitr:

Almost anyone can start one of these sites, with very little capital, no training or qualifications. Then there are the bloggers. In return for their free content, we pretty much get what we’ve paid for – something of such limited intellectual value as to be barely discernible from massive ignorance. JOHN HARTIGAN

It’s an interesting rant and quite the opposite to Rupert Murdochs stated position regarding the importance of social media. Though probably in line with Paywalls-R-Us, the last (?) ditch attempt to monetize heritage news articles.

It might be worth changing the terms “blogs” and “social media” to a new one: “community media”. Because everytime newspapers attack their former readership they alienate the community. And newspapers are supposed to be serving the community – not adv

Twitter: Verified Accounts and Leadership BadgesJune 29

Twitter is verifying famous people accounts (companies may come later). Details here. Feedback Form for applying. This post is closely associated to The Role of Leaderboards in Online Communities. 

Online Community Badges

Anyone who has done my “Building and Maintaining an Online Community” course will know about the option to give “badges” to leaders as reward programs. It helps them sort out value systems and find interesting people/content.

• Helps subgroup that is tribing up identify major players (Most Helpful on Forum) and each other (Game Guilds)
• can then be used to create leaderboards (top lists) that help newcomers navigate to interesting and popular members (Most Friends, Best Content)
• and ensures appropriate behaviour in the forum or game or whatever you are building. (Naughty = no badge).

Online Community Titles

Another -and I think critical use – of badges is to verify official members of staff. Moderators or admins. In my post Major Security Bug in MySpace from 2 years

Australia: Bans, Filters and Government 2.0 TaskforceJune 28

Burning Books and Websites PIC: BookShopBlog

I’m pretty sure the Inquisitr article (80 comments) is a bit of a beat-up job – and Asher Moses of Sydney Morning Herald  (zero comments) is riding in on Duncan Riley’s coattails. The government has said in the past that multiplayer games are inherently unclassifiable and I doubt that will change. 

The Australian Minister for Censorship has today confirmed what I’ve been reporting for nearly two years: online adult games including Second Life will be banned in Australia.

Incidentally, with regards to online games, some are boxed (closed systems such as Grand Theft Auto), some are box and server (multiplayer such as World of Warcraft) and some are downloadable clients or simply web based clients to a hosted server (Second Life, Habbo). There is still a basic lack of understanding about filters, blacklists and classification systems

Wonderwebby Microfinance requestJune 21

Dear Readers, got a dollar or five? It’s for @Wonderwebby’s Filipino Women’s Trust Bank (WonderWebby is Jasmin Tragas):

“If just 250 people donate $20 each this week then a community of up to 30 Filipino womenvcurrently living in poverty will immediately commence a two year journey, creating small businesses and meeting weekly to support one another and learn new skills – imagine that!!”
 

What you can do: 

• Donate now
• Pass the Chip-In link around http://wonderwebby.chipin.com
• Tweet the link on #microloanmonday or #charitytuesday
• Go to her blog and read more about the microloans project for Filipino women

The power of Chip-in in is YOU, dear reader, adding it to your Facebook, blog, Myspace, whatever page. However much you dollars you donate, your friends may add collectively more!  Thanks m’dears.

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