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- Back by popular demand: The Basics of Social Media R.O.I.July 28
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Though the presentation has morphed a bit since this version made its debut at the first Social Fresh conference a scant 11 months ago, this original version still manages to pretty clearly explain the basics of a) defining what R.O.I. (Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors.
After almost a year of teaching this, over 730 embeds and close to 150,000 views on slideshare, we’re making pretty decent progress, but judging by the show of hands at the Supergenius conference this past week in New York, many people who should have seen it still haven’t.
So here it is again: The original ‘Basics of Social Media R.O.I.’ presentation. Share it as needed.
(If the above embed doesn’t work, click here.)
Bonus: Speaking of the Supergenius conference, check out some of the highlights here.
Filed under: account planning, ROI, Social Business, social media - The Psychology of Failure – Part 2: LeadershipJuly 24
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“I will tell His Majesty what a king is. A king does not abide within his tent while his men bleed and die upon the field. A king does not dine while his men go hungry, nor sleep when they stand at watch upon the wall. A king does not command his men’s loyalty through fear nor purchase it with gold; he earns their love by the sweat of his own back and the pains he endures for their sake. That which comprises the harshest burden, a king lifts first and sets down last. A king does not require service of those he leads but provides it to them. He serves them, not they him.”
- Xeones, speaking about Leonidas, king of Sparta, after the battle of Thermopylae – From “Gates of Fire,” by Steven Pressfield
All of the precepts of leadership are listed above. Embrace this ethos, and your organization will be on its way to doing great things. Reject it, and the road ahead will be strewn with disappointment and strife. Before we tackle this specific point, let’s take a step back and get our bearings.
In Part 1 of this series, we looked
- The Psychology of failure – Part 1July 22
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On madness, models of failure, and the mythology of past successes
I have been thinking a lot about success and failure in business this past week, and about behavioral patterns and common cultural factors I invariably find in organizations that breed either one outcome or the other. I will dive deeper into this topic over the coming weeks, but for now, today, I want to show you something. Something that, at first glance, I found funny. Not knee-slapping, LOL-inducing haha-funny, mind you. Something funny yet tragic, because it illustrates not only the stupidity of the way some organizations cling to anachronistic models of failure, but the absurdity of it in its whole.
We’ll get to that in a minute, but let’s just say that what I received today, what prompted this post, made me wonder about the sanity of the person who thought it wise to send it to me. And this made me think about why some managers insist on never letting go of strategies and tactics which they know don’t work.
Point: Knowing full well that a method, tool or model no longer yields the desired outcome (assuming it ever did), some organizations will continue to bet on it, in
- Apple’s new challenge: Transitioning from David to Goliath – BBC.comJuly 15
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Image by Keith Newton
Everyone loves an underdog. We root for them. We identify with them. And for the last few decades, one of our favorite underdog brands has been Apple, and for good reason: They made computers user-friendly. They made computers fun. They made them accessible to kids and artists and creatives. They made computers cool, from the packaging to the user experience, even down to the way we shop. The Apple brand was built on the underdog premise, on a revolutionary and pioneering spirit. On being – and thinking – different. Apple went deep instead of going wide. It wasn’t interested in being the biggest, it just wanted to be the best. And that is something that resonated with millions of users worldwide.
You see, Apple didn’t build a customer base: It built itself a tribe, a nation, a religion, even. You’re either a Mac or a PC, after all. And of the two, only one has an identity, a recognizable calling card: that ubiquitous forbidden fruit that announces to the world “I don’t play by your rules. I’m a Mac.” The rest are just… well… PC. That amorphous blend of Microsoft and IBM and Dell and HP and the
- More Buyer Beware: Social Media Roles and Titles are Marketing too.July 12
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Before I begin, here are links to the three events mentioned in the video:
July 17: Americas Mart International Gift Show – Atlanta, GA
July 27-28: ADMA Forum 2010 – Sydney, Australia
Okay. Now we can begin.
From solo operator to corporate front: The evolution of manufactured Social Media expertise in 2010
I guess it was just a matter of time before we had to revisit the issue of bogus Social Media “experts,” so today is as good as any to do just that. This time though, rather than drop the hammer on the latest Social Media certification scheme or outrageous Social Media R.O.I. equation/calculator, let me just speak in more general terms. Not that I particularly feel obliged to protect the guilty, but we can do this without pointing any fingers. Actually, for this topic, it works better if we don’t.
What I want to shed a light on today isn
