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Nothin' but SocNET

August 6

Using Twitter in your Social Media OutreachJuly 31

Update: "Janet" brand jacked Exxon on Twitter, see Jeremiah's update post for details.

At @BarbaraKB's prompting, I responded to Jeremiah Owyang's post on Exxon Mobil's plunge into using Twitter in their social media outreach plan. I'm going to broaden up my original comment here:

In any form of communication, there's a difference between an individual responding as an individual and an individual responding as a company's representative. In social media, the socnet nuances are there and the community will help you course correct. For your benefit, please go in eyes wide open with a baseline understanding. There are several blogs that give great advice on social media outreach.

And here's my thoughts on Twitter, please add your thoughts as well:

First and foremost, if you ar

Social Media RoadmapJuly 28

As you're building out your company's social media roadmap, I recommend considering a few, if not all, of the following social media strategies:

1) EDUCATE: To create breadth and depth in employee base to give them the tools and opportunity to actively engage in social and emerging media.

2) SEEK & CULTIVATE: New employee talent and corporate resources to better position your company as a “thought-leader” in this emerging space while tapping appropriate external influencers.

3) INTEGRATE: Create conversations that are media agnostic and evergreen; ensure all marketing and communication strategies are interwoven to create consistent messaging.

4) RESEARCH & MONITOR: Invest in socnet-specific research to identify emerging trends, shifting your company from followers to leaders; monitor brand perceptions to identify positive lifts and capitalize on them.

5) MEASURE: Use media appropriate metrics to evaluate performance against best-in-class examples.

6) INNOVATE & EXPERIENTAL: Utilize the socnet opportunity to evolve your company into one that is dynamic, interactive and relevant; leverage practical opportunities via networks and conversations to position your company for future growth.

I'll write more about each of these strategies in my upcoming posts.

@garyvee's 101 WinesJune 18

I've just finished reading 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, by Gary Vaynerchuck, star of WineLibraryTV.com. I am definitely inspired and delighted, and once I purchase and give one of the several wines I've highlighted as "must definitely buy" a go, I'm sure I'll feel the thunder and my world will be rocked because well, I adore wine.

I do have a HUGE confession to make and it's a bit embarrassing...I don't really know, know Gary. I have never watched WineLibraryTV.com. Until very recently, I didn't know Gary's a "wine guy" by trade. I thought he was an "Internet tech start up" guy. See, I heard about Gary on Twitter, he was organizing Good People Day.

When I saw his video, I thought to myself this is a guy after my own heart. He i

KC tweetupJune 2

(photo courtesy of @riebschlager)

Kansas City twitterers got together for our maiden happy hour (in Twitterspeak "tweetup") last Friday night. Having conversed over Twitter for months, Friday evening's tweetup was the first time for most of us to meet each other IRL.

It all started with the following tweet from @QueenofSpain:




After a few more tweets looking for a sponsor, Barkley came through. And a week later, we were enjoying each other's company at the first KC tweetup! Mark Logan (@mlogan) and Celeste Lindell (@average_jane) hosted the