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Robin Good's Latest News

What Communication Experts Need To Know - Breaking News About Ideas, Digital Tools, Methods And Skills To Communicate And Learn More Effectively With New Media Technologies (daily)

Mobile Ecommerce: Usability Techniques To Improve Your Mobile WebsiteYesterday

Is your site accessible on a mobile phone? Not yet? Do you think your readers are all still accessing your site only via their PC-based computers? Think again: The number of people who surf the web via their mobile phones has been increasing tremendously in recent times and, whether you like it or not, your web site is going to be no exception to this. Photo credit: Knitware Blog edited by Daniele Bazzano

"The US is the most tech savvy nation with nearly 40 million Americans - 16% of all US mobile users - using their handset to browse on the move. The UK and then Italy come a close second and third..." (Source:

Nielsen Mobile / BBC) This is why is so important that you add to the list of key usability questions some of the following: Can your readers access your web site via mobile phone easily? If you have an ecommerce site, what precautions have you taken so that if your reader loses his connection in the middle of a transaction nothing gets lost? Ecommerce via mobile phones poses specific usability issues that need to be addresse

Add Multimedia Links And Embeds To Your Website With One Click: Apture ReviewedDecember 2

Apture is a new tool for bloggers and online publishers that can add interactive multimedia links and embeds to their site with a single click. Apture takes the traditional act of linking to a whole new level and provides your site with greater functionality and depth by providing your reader with the opportunity to browse related off-site content without ever having to leave your site. So in essence, Apture can potentially increase your reader engagement. And best of all, it is completely free. Photo credit: Apture edited by Andre Deutmeyer Links are the currency of the web. Any self-respecting blogger... independent publisher... website owner knows this. But when you are trying to maximize your readers engagement with your site, linking (and sending them away) to content elsewhere on the web seems to be a counterproductive process. Wouldn't it be nice if you could link to outside content, but still ke

Turn Any RSS Feed Into A PDF Newspaper: FeedJournal And Tabbloid ReviewedDecember 1

FeedJournal and Tabbloid are two innovative web services that allow you to turn any RSS feed into a customized PDF newspaper. You can then either print out and read your newspaper, or consult it on your computer or mobile device when you're not connected to the Internet. The procedure is very easy: just grab the URL of any RSS feed you want, and paste it into the web page of the service. Then provide a valid e-mail address, and click "Generate". FeedJournal and Tabbloid will generate a customized PDF newspaper for you. Now you decide: you can print your newspaper to read it on your sofa, in the underground, at the bus stop, or in any occasion when you're not connected to the Internet, or you can just open the PDF with your default PDF viewer and enjoy your newspaper immediately. There's no limit to the number of newspapers you can create. Wi

Media Literacy: Making Sense Of New Technologies And Media by George Siemens - Nov 29 08November 29

Is our worldwide education system ready to prepare for the unpredictability and fast changes that the 21st century will be serving? Photo credit: Elizabeth Hanson-Smith Education isn’t only about creating employees. It’s about empowering individuals to become individuals with the ability to manage effectively the increasingly faster transformations of a complex world like ours. This is why, one should measure education by looking at how tangibly such goal is achieved rather than by measuring the number of tested and certified students the school system is capable of producing. True education, when successful, must essentially prepare its students for dealing with greater and more complex problems. But not those served in a neat and sanitized math test, but rather those emerging from the clash of the multidisciplinary realities we inhabit. Learning how to handle uncertainty, as well as how to rapidly adapt to fast changing environments is the real blockbuster formula to an education approach that provides the mental tools to cope with whatever can come your way, rather than pre-emptying you with static notions and arid, reality-isolated formulas.. Here all the details:

New Media Internship At MasterNewMedia: Interns Interview Each Other - Andre Deutmeyer Under The SpotlightNovember 28

If you have been following the story of the MasterNewMedia internship program, you know already that at the end of the summer I have selected two new candidates to jump into this unique learning and working opportunity. MasterNewMedia intern Andre Deutmeyer In their learning path leading to a professional publishing position, I personally guide my scholars to try out and become familiar with all phases, tools and methods of new media communication. And video interviewing is one of these. Thanks to the amazing new video technologies and services available today, the technical part of a video interview) is now within most everyone reach leaving while the key challenge for most is the ability to develop an effective editorial approach and a credible, genuine personal communication style. This time is Andre Deutmeyer's turn to be under the spotlight and to share his learned lessons after a couple of months inside inside the MasterNewMedia internship program. By all means this is both a real learning opportunity for both Andre and Daniele to try firsthand what it means to be on either side of a video camera and what it takes to b