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Target Zeros In on iPhone with "utilitainment" appToday

Retail store Target is pushing into new frontiers as one of the first brands to build an application for the iPhone.

The Target Gift Globe mimics the holiday tradition of the snow globe. After downloading it, users shake their iPhone, producing an on-screen snowfall that clears to reveal a gift idea from the retailer. Users can tap through to visit Target's site and buy the item or find a store nearby.

[via AdWeek]

American Red Cross "Text 2HELP" campaign raised $190,000Today

You read about text messaging campaign to raise money, but it's nice to get feedback, like here from the Red Cross, via MarketWatch.

The American Red Cross, VeriSign Messaging and Mobile Media, a division of VeriSign, Inc. and The Wireless Foundation announced today that U.S. wireless subscribers pledged more than $190,000 since September to help the victims of disasters like Hurricane Gustav and Ike through a unique Text 2HELP campaign.

Quarter of UK population using mobile internetToday

A quarter of the UK's population now accesses the internet through their mobile – after a nine per cent increase in the past year. TechRadar reports.

Comscore's analysis of the year suggests that 12.9 million people, or around 25 per cent of the population, now use mobile internet – with a forecast that this growth trend will continue.

Men are still ahead in adopting mobile internet with 59 per cent of mobile internet users male. This statistic is much starker than PC internet users where the male to female ratio is 52 per cent to 48 per cent.

Apple names 2008's most popular iPhone appsToday

According to Apple' Best of 2008, games dominate the top 10 premium iPhone apps. As for the free iPhone applications, the list includes two social networking apps--Facebook and AOL's AIM--as well as two travel apps, Google Earth and Urbanspoon. [via Fierce Mobile Content]

Bypass AT&T's SMS-based WiFi login with free iPhone appToday

Devicescape has a new (free (for now) iPhone app called Easy Wi-Fi for AT&T subscribers that removes the fuss from the telecom giant's SMS-based access system.

Easy Wi-Fi asks that you enter your iPhone's telephone number; subsequently, you click a big friendly button to log in at an AT&T location with no additional steps.

[via ars technica]