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Web Strategy by Jeremiah

Jeremiah discusses how web tools enable companies to connect with customers

Weekly Digest of the Social Networking Space: July 24, 2008Yesterday

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

You can subscribe to this digest tag only, which filters only these posts tagged digest.

Web Strategy Summary
This was a very busy week. Facebook launched a major redesign, with a commitment to developers and improving the application experience for users. LinkedIn cut a content deal with NYT, the media heats up about social networks. MySpace offers OpenID, yet advertising attemps still struggles to make money on these growth platforms.

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Facebook: Redesign, Developer Program
Perhaps the most important info of the week is the newly launched redes

Friendfeed & TwitterYesterday

As you know, I’m very active on twitter (my profile), if you haven’t already, read how I use Twitter. Yesterday, I lost 1000 followers, due to Twitter removing spammers “Twammers” most were bots that were publishing content to feed their websites or client sites –more from Cnet

Yesterday, I was live tweeting the highlights from Mark Zuckerberg’s keynote, apparently very few tweets from others were being published, I, among a few others were the only ones able to publish.

Also when I get to 10,000 Twitter followers, I’m going to give away some electronics that I’ve been reviewing, stating with a Nokia Wi-Fi tablet, so stay tuned there.

On a side note, the head of our consulting department recently joined Twitter, of course, I warned her that I was high volume, and suggested an internal use of the tool would be great for her to keep track of all the consultants projects –as they travel the globe. Does anyone know of a twitter clone for enterprise (and ties with SMS)?

If you’re creating, or critiquing a lot of social content on the web, you’ve probally noticed that it’s disjointed and disparte –content is spread all over the place. If you are regularly creating, rating, ranking content o

What ‘Facebook Connect’ Means for Corporate WebsitesJuly 23

I’m here in SF at the F8 developer conference sponsored by Facebook. While the primary thrust of F8 Facebook announcements was for developers, I mentally translate what this means for web strategists at brands at Fortune 5000s.

One key announcement is Facebook Connect which allows for authentication on 3rd party websites. Then users can visit third party sites, login with their Facebook ID, connect with their friends and update their Facebook newspage –all without visiting Facebook.com

[Facebook Connect will allow corporate websites to allow users to authenticate, interact, and share with their Facebook network –all without leaving the corporate website]

Essentially, the Facebook experience extends further into the web –beyond their walled garden.

Facebook Connect allows users to authenticate using their Facebook ID
Similair to OpenId (which coincidently was adopted by competitor MySpace) third party developers can allow website visitors to login to their website using their Facebook ID. This “Passport” system (much like what Microsoft tried to do) will let members leave comments on third party sites –as well as identify their friends on these sites.

Facebook Connect Will Allow third party sites to update

10 Questions Analyst Relations Have About Social MediaJuly 23

Yesterday, I spoke to a room full of Analyst Relations (AR) and Public Relations (PR) professionals at a large tech vendor. I was asked to lead a discussion about the impacts of social media to their daily life.

I’ve been hearing about these questions from AR folks themselves, as well as from Forrester’s AR services team, and analysts such as Ray Wang . Hopefully, this will kick off a discussion and we can collaboratively share and learn.

10 Questions Analyst Relations Professionals Have About Social Media

1. Is social media a medium to influence the influencers?
2. Are influencers impacted by social media usage of clients, vendors, and media?
3. Now that many are creating their own messages is message control realistic?
4. Can AR and PR benefit from listening to social media?
5. Can AR and PR benefit from using social media to talk?
6. How do AR folks, who are traditionally accustomed to deep, often in person relationships benefit from this?
7. Does this really mean more work for me?
8. If our competitors use this, do they have a leg up on us?
9. How to we quantify the ROI of our efforts?
10. Leave a comment if you’ve got a point of contention.

Self admittedly, I’m new to this topic, and many others have been thinking this through more carefully. I do however represent a new type of analyst that uses th

Why Social Network Marketing Misses Out: Playing Solitaire at a PartyJuly 23

If you work at an interactive agency or at a brand that’s interested in marketing at social networks, this post is for you.

Agencies and Brands unsure what to do
I can see the deal now, and I’m sure many of you have been in these meetings (client or agency side). The agency knows the brand manager is familiar, comfortable, with traditional interactive marketing campaigns in the past. So, the agency comes to the table repurposing a successful microsite now to meet a “Facebook strategy”. The brand manager nods, signs off, and the agency gets to work. Weeks to months later, the campaign launches on Facebook, with many of the computer-to-human features that you’d see on a microsite but it doesn’t allow self-expression or the ability to share. As such, only a few folks show up, and it’s written off as a ‘learning experiment’ (corporate translation: fail)

[When it comes to social network marketing, many brands are deploying “computer-to-human” efforts, and therefore missing out on the true community features of self-expression and sharing that “member-to-member” activities provide]

Fail: many brands repurposing microsite strategies
In my recent report “The best and worst of social network marketing” most brands are doing it wrong. In fact, I’