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- I’m Now Website Optimization Certified. But What’s Your Value Proposition?November 20
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Earlier this week I had the great pleasure to attend a Landing Page Optimization Workshop in sunny Santa Monica. Hosted by MarketingSherpa and MarketingExperiments.com, not only did I get the joy of getting certified by passing their test, but it really opened my eyes up to the bigger picture of designing web pages that efficiently converts it’s visitors. Being a web analyst that’s so involved in bounce rates, it was refreshing for me to see and use a different angle based on actual theory. And what were the most important elements that I found very revealing? Firstly, If your website has no true ‘value proposition’, or you can’t effectively communicate this to your website visitors, then you are wasting money driving traffic to it. Because if you can’t nail this value proposition down and present it with clarity, then your visitors sure won’t know it - and will instead simply go to your competitors that do know theirs and know how to present it. Probably never to come back to your website again.
A great way to find out if your website has a good value proposition is to put yourself in the shoes of your visi
- How I Finally Stopped Wasting Money On Online Marketing (and How You Can Too)November 11
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It seems like forever ago that I first started learning HTML (back in ‘96 I created a Doors fan site!) Since then, I have been involved with many websites, from startups to big media companies. I have even worked as an online marketing manager before. And believe me, over the years I’ve seen many companies waste away money on poor pay-per-click campaigns, bad email marketing, and pitiful banner advertising. And I still see this wasteful online marketing happening all the time!Only fairly recently did I come to a big realization about online marketing and how wasteful it is. Some might call it an ‘e-piphany’….
How did this come about? Well, as a web analyst, I started to become much more in tune with visitors needs, and how building customer centric websites effects metrics and KPI’s (key performance indicators like revenue per visitor) in a good way. And putting my online marketing hat back on, I then had my big realization - anyone can send traffic to a website, but what is the point if the website doesn’t meet the visitors needs, and they never come back? That’s online marketing money down the drain. That could be spent on improving the website instead.
So what is the secret to stop wasting money on online market
- 5 Must-Read (New) Books To Help Improve Your WebsiteOctober 31
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While you can get some great information about website optimization from blogs, and pick up some great ideas for helping to improve your websites and their visitors experience (like from Future Now), its still no real substitute for some in-depth reading and learning.Over the last few months I have finally got some time to read some excellent website optimization books, and thought I would do a recap on the best ones out there. Anyone interested in trying to help improve websites should read these great books as soon as possible… so without further ado…
1: Landing Page Optimization by Tim Ash
I hesitated about buying this for a while because of the title, and wondered if it would contain limited information - whenever I think of ‘landing pages’, I think of the more traditional definition, which relates - How to Build a Bad Website that Visitors Won’t Come Back To (in 5 Easy Steps)October 23
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You would think that given well over 10 years of Internet and the amount of websites that have come and gone over this time (and there are some great website disasters over the years), that websites would be of a higher quality than ever before. Sadly, that is still not the case - there are just as many bad websites out there than ever before. So, following in this theme of bad websites, I thought I would put together 5 quick steps to help you try and build a bad website that your visitors will be sure to not come back to. I’m sure a few of these will ring angst-riden bells with many of you who work for internet companies! Let’s get started…
1: Don’t create website goals and key performance indicators
‘It’s going to be an amazing website - it simply can’t fail’
If you want to build a bad website that visitors don’t return to, then be sure not to plan out and create quantifiable goals or key performance indicators before its built (like x amount of visitors in 6 months or x amount of sales or sign ups). Its hard to measure success and improve your website in the long run without these. To avoid this mista
- 25 Great Tools/Plugins To Improve Your BlogOctober 15
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There are literally millions of blogs online now, and many of them need help improving (and yes, yours probably does too). Luckily, there are many simple tools and plugins available that can be used to help improve blogs and help satifsy their visitors better. Therefore, in continuation of my recent ProBlogger guest post ‘5 Way to Improve your Blog to Gain More Repeat Visits’, I decided to create a long list of tools and wordpress plugins that will help improve your blog - lets get started… 1: Highlight Your Most Engaging Content:
Popular Posts2: Analyze and Gain Insight into Your Blog Traffic:
Google Analytics (or Woopra for newer cool tool)3: See Exactly What Your Visitors Are Clicking On:
Crazy Egg4: Allow Your Users to Vote on Content and Get Recommendations:
Outbrain5: Engage Your Users with Polls:
Soda Head or