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- How To Monetize TwitterNovember 19
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Monetize it! (and keep people happy)
Today, I'm offering the Twitter community a glimpse into their future. [Correction - A glimpse into the future of Twitter if it were up to me!] You see, for a few months now this idea has been festering in my head and the troublesome part is that I can't spend the time to make it happen. So, I bring it to you, my fellow tweeters. It is up to each of you to decide.
If Twitter is truly "for the tweeters" then founders Evan Williams and Biz Stone should be open to it, right? Well, no such luck on my part, yet. I've tried to tweet and email the twitter leadership to no avail. I can certainly understand why. Everyone has their ideas, but I've yet to see one that doesn't impose on you, the Twitter user. Maybe the support of my fellow tweeters can turn the tide? Here Goes...
The Starter Tweet
My guess is almost everyone who joins Twitter thinks the same thing once they sign up. Now what? You've heard your friends buzzing about it. You've seen it on CNN but, "What do I do now that I'm here?"
The answer: Engage. The difficulty: How?
- DIY PR - Tools, Techniques and Talent for Great, Affordable PRNovember 19
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Thought folks might like this presentation I did for E.Factor: http://tinyurl.com/efactorDIYPR
Tweet me @NoOneYouKnow or email aazrock@yahoo.com if you'd like slides. - Free Ebook: Socialutions Management MethodsNovember 17
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The social web represents people interacting, seeking and finding solutions to problems, information, and career opportunities in a new unorganized structure. The fluidity and dynamics of this structure change all the old rules and paradigms of problem solving and business models.
To understand this new dynamic, we must define it using a combination of words from our established dictionary.
The Wiktionary defines the term “solution” as:- An act, plan or other means, used or proposed, to solve a problem.
- The act or process of explaining or proposing an approach to solving a problem. (business)
- A homogeneous mixture, which may be liquid, gas or solid, formed by dissolving one or more substances. (chemistry)
- The answer to a problem. (mathematics)
- Satisfaction of a claim or debt. (law)
- What Do Experts Know?November 16
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In a previous post titled “What Are Social Media Jobs” we discussed the growth in demand of companies looking for “social media managers and experts”. Given the increase in demand for people who appear to understand all this social stuff we thought it may be helpful to examine what is required to become known as a “social media expert”.First we need to define an expert. An expert is known as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished
- What Is A Social Media Job?November 14
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Businesses are increasingly looking for people who fit the titles of social media manager, social media strategist and social media contributors. Justin Williams writes: I have included a graph that shows from 2005 to current, Social Media Jobs have increased by 325%, this is astounding! More and more employers are seeking positions to be filled with their company. .Upon reviewing a handful of the job posting for social media positions one may conclude they are all the same, at least the job descriptions appear to be very similar. Most of the job descriptions appear to focus on candidates who know how to use a listing of social technology with little if any emphasis on relationship or communication skills. Now consider the irony of a business manager, who has little or no experience with social media, telling the HR Department to find us people with social media experience. The natural reaction by the HR people is to define the job responsi
