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Informal Brain

strategic thinking from Shawn Smith


$249 Kindle 2.0 following Apple’s Playbook?August 26

“They’ve jumped from Generation One to Generation Four or Five. It just looks better, and feels better.” BW also claims that the new model’s price (currently, $359) will hit $299, “or maybe $249,” and could be announced as early as September.

$249 Kindle 2.0 significantly thinner and Frog stylish? - Engadget.

Amazon has the right idea.  They are following the Apple playbook to the T.  Iteratively improving the Kindle reader and lowering the price.  I would say Amazon has a real winner on its hands.  Especially if it can deeply penetrate the educational crowd.  At $249 dollars it is a drop in the bucket compared to the cost of most text books.  If the price per text book were lowered comparatively to the print version it would be a slam dunk on campus.


iPhone poor battery life with 2.0 firmware and applications!July 19

A little more research today. Appears like the applications are chewing up the battery. When the phone is put into sleep mode it doesn’t appear the applications are closing down their IP threads. Potential related 3g connectivity problems would then force the radio to power up while in your pocket, on your desk etc. Many people on the net saying their usage time is extremely high compared to standby when they had the phone locked most of the day.

Appears applications that poll for new messages (NetNewswire, Twitterific, Facebook, etc) are key culprits.

Try a test. Leave an application which polls for new data active, and sleep the phone. You may just notice your battery runs down very, very quickly.

Thoughts?


Happy Father’s Day!June 15

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For all the Dad’s out there, Happy Father’s Day!


The heart of a bicycle. The soul of a scooter. Ultra Motors A2B!June 11

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quote_marksDesigned for urban or suburban commutes, this Light Electric Vehicle offers lightweight aluminum construction with full suspension. Add in its comfortable,oversized seat and you have a powerful ride that’s easy to handle. When you don’t feel like pedaling, the A2B offers unassisted power on demand for up to 20 miles at a cruising speed of 20mph.

[From Welcome to Ultra Motor]

Could this be my new commuter bike? Hello, 0 trips to the gas station!


iPhone 3G Less Expensive? With the new data plan, I think not!June 10

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We heard today that 50% of people said the iPhone was too expensive!

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The strategy? $199, but wait!!!

Don’t miss that extra $10 bucks a month you will pay AT&T for the 3G data contract. That adds on $120 a year.

And, don’t forget that $120 is yearly for a NEW contract for 2 years. So you will be paying $240 more.

That is, wait for it, $439!

Is that cheaper??